Owner operators and small to mid-size trucking companies should be interested in maximizing the profits of every load they haul. If you’re concerned about your profit margins as an owner operator or the owner of a small to mid-size trucking company, then you should be interested in learning how freight brokers operate. After reading that you may be saying to yourself, “I’m on the trucking side of transportation, why do I need to know how freight brokers do their job. Brokers don’t seem to care about how I do my job, so why should I care about how they do theirs.”
To help explain why you should care about learning how freight brokers operate, I’ll ask you a few questions. How do freight brokers find their freight? How do freight brokers calculate rates? How do freight brokers negotiate with shippers? How do freight brokers negotiate with trucks? How do good freight brokers select trucks for their loads? What are you actually agreeing to when you sign those contracts that freight brokers require? Why do freight brokers require tedious or annoying processes like driver check-ins?
Understanding how the other side thinks is absolutely an asset to your business. Knowing the answers to the questions above allows for owner operators and trucking companies to be in a better negotiating position. Understanding the “why” behind certain processes will allow you to tweak your own operation to offer better service and secure better paying loads. Owner Operators and owners of trucking companies can learn how to maximize their profits by attending our freight broker training course.
